SAN FRANCISCO: Ogilvy PR Worldwide is beefing up its presence in California with a new leadership team.
Michael Law, based in the Bay Area, is Ogilvy's new California MD, overseeing offices in San Francisco, Los Angeles, and Sacramento. A 14-year Ogilvy veteran, Law was most recently the agency's president of Southeast Asia. Prior to that, Law was based in the Washington, DC, office.
Law replaces Clay Hausmann, who left the agency in July, after nearly two years as MD.
"Our long-term vision is building out our presence in California," says Law. "We want to stray true and strong to technology, but we also want to build out beyond that."
Law said that the firm expects corporate communications and public affairs to provide it with great opportunities.
"Public affairs is not solely an East Coast practice," Law said. "The business community is vibrant, and there's a need for a strong agency that can do product and issue work as well."
Joining Law in California is SVP and technology group director Margaret Gifford, who is relocating to San Francisco from Ogilvy's New York office. Gifford will oversee the California tech practice.
In Los Angeles, Monica Bouldin joins the agency from Ruder Finn, to oversee Ogilvy's consumer marketing practice.
The California offices are already seeing business leads from Ogilvy's Chinese and Indian clients in its Asia network who want to establish a presence in the US. Law said the California office could be a conduit for business from Asia.
However, Law's first order of business is recruitment, he said.
"I want to focus on building a great, loyal team that will be here for a while," said Law.