While many believed the 2004 Presidential election hinged on the public's opinion on the war in Iraq, polling statistics showed moral issues and domestic policy played a significantly larger role than predicted.Following President Bush's re-election, media coverage shifted inward to highlight his administration's domestic policy. In his second term, the President continues to be faced with a drastically divided nation. However, this time around he possesses a stronger Congress and the political capital to drive his aggressive agenda. Most frequent messages 1. Bush promises to heal a divided America 2. Bush: I earned political capital and now I intend to spend it 3. Second term to focus on tax and Social Security reform 4. Changes coming in Bush's cabinet 5. Bush likely to make his mark on Supreme Court Based on 87 national, business, and top regional media articles from November 4-5, 2004 Evaluation and analysis by Biz360.