Over the past year, PRWeek and Peppercom have held a series of panel discussions to explore how in-house communications teams can build bridges between their departments and other key corporate functions, including procurement, legal, sales, and internal/external PR.
Many of the panelists are featured in this supplement (which includes one additional discipline - marketing), and the discussions proved to be an effective way to identify the core issues. This supplement aims to provide professionals with tools to help them forge better relationships outside PR.
See the five Closing the Gap articles below:
SALES Selling a strategy
PROCUREMENT Purchasing power
LEGAL Providing counsel
INTERNAL COMMUNICATIONS From the inside out
MARKETING Unmixed messages