NEW YORK: In this issue, PRWeek is introducing its first-ever special report on the operation of a major brand's PR team. The corporation is General Motors.
John Frank, Chicago bureau chief, spent much time with GM's product and corporate teams.
"GM gave me unprecedented access to its senior teams," Frank said. "The dedication and determination they showed in wanting to communicate about the new GM was really impressive."
The special report is part of PRWeek's continuing effort to offer more in-depth and meaningful coverage of the issues that in-house communicators face.
"The questions we're most often asked by in-house PR pros are about how in-house teams structure themselves, measure their efforts, and strike a balance between corporate and product priorities," explained Julia Hood, editor-in-chief.
"Many companies are reluctant to talk about these issues," she continued. "But GM has set an example that the whole industry will benefit from."
PRWeek plans to run special reports on companies across a range of industries throughout 2005. For more details, e-mail Julia.firstname.lastname@example.org.