SAN BRUNO, CA: Debra Raine has joined Waggener Edstrom as SVP and GM of California, overseeing the firm's Silicon Valley office and staff members based in Southern California.
Raine, who will report to EVP Katie Kemp, replaces SVP Kazumi Mechling, who moved to the Seattle office to focus on Wag Ed's Asia expansion plans.
Raine said she wants to focus on building the firm's presence in California, calling Wag Ed one of the state's best kept secrets.
"I want to make sure our clients have the best and brightest team available," said Raine. "But I also want to build our presence and let companies know what we have to offer, including public affairs, consumer, and bioscience expertise."
Previously, Raine was an EVP and GM of Weber Shandwick's Bay Area offices. Prior
to that, she was an EVP with Porter Novelli.