Hispanic wire service to embed photos

MIAMI: Hispanic PR Wire (HPRW) is now offering its clients the Inteligente Release. The add-on service will distribute news releases embedded with photos, as well as act as a photo wire, enabling journalists to obtain high resolution, print-ready images.

MIAMI: Hispanic PR Wire (HPRW) is now offering its clients the Inteligente Release. The add-on service will distribute news releases embedded with photos, as well as act as a photo wire, enabling journalists to obtain high resolution, print-ready images.

The offering was developed jointly with HPRW's sister company, Hispanic Digital Network.

"We've taken the Hispanic news release to the next level," said Manny Ruiz, president of HPRW. He added that users of the Inteligente Release would also benefit from HPRW's guaranteed placement on 50 Hispanic news websites, 48 of which also will display the photos.

Ruiz said the name of the release is a play on the Smart News Release by Business Wire, with whom HPRW has a partnership. "We took the concept and Hispanicized it," he said.

Beginning January 1, Ruiz said, Business Wire and US Newswire, two of HPRW's wire partners, will also offer its clients the Inteligente Release.

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