NEW YORK: The majority of respondents to PRWeek's second annual diversity survey, sponsored by Hill & Knowlton, said they were somewhat satisfied or satisfied with the level of diversity in their organizations. However, the statistics reveal that diversity within PR teams in agencies and corporations is still low.
PRWeek and H&K convened a roundtable discussion to talk about the disconnect between the level of satisfaction in the industry and its struggles to recruit and retain minority professionals.
Charlie Young, CMO of Tyco, told the roundtable that he was going to start requiring that the PR firms retained by the company do a better job recruiting diverse teams.
"We are going to put our agencies' feet to the fire to say that over a certain period of time you need to make some demonstrable improvement," Young stressed. "We want to work collaboratively on it, but it's really kind of a tough-love program because there have not been the incentives for agencies to take it as seriously as the corporate side."
Mary Stutts, senior director of corporate relations for Genentech, made a similar statement about agency diversity in a profile that runs with the results of the survey.
"Our group [will] start requiring the agencies working on our account to have people of color," she told PRWeek.