SAN FRANCISCO: Tony Perkins, founder of the original Red Herring, will venture back into the print market in February with AlwaysOn, a publication about blogging. The "blogozine" will serve as an extension of Perkins' technology blogging network of the same name.
"We think it's a good thing for the brand," he said.
The AlwaysOn network has 250,000 visitors per month, but only 40,000 registered members.
"I definitely think we will reach people with print that we could never reach through online," Perkins said, adding that it will bring "the culture of blogging to the magazine business."
Some of the content for the quarterly publication will be repackaged from the AlwaysOn network. It will include the most popular blogs of the quarter, some written by such guest bloggers as FCC chairman Michael Powell.
It also will include a selection of the best responses from the blog's readers, Perkins said. "You must be humble as a journalist to let your readers have a hand in the editorial," he added.
The rest of the publication will include in-depth features and interviews with players in the blogosphere.
To help promote the print venture, Perkins said, AlwaysOn is offering AO Insider membership, which includes the online blog and a subscription to the blogozine.