As another eventful year in the public relations industry ends, we're left with the memories of account wins and loses, key hires and moves, and the industry's continuing approach to a large piece of the marketing pie. Below you will find 25 questions based on the news of the year.
A leisurely stroll through prweek.com's archives will produce the answers if you do not recall them off-hand. The victor will receive two free tickets to the PRWeek awards. In the event of a tie, please submit which agency you feel will be shortlisted for the most PRWeek awards. Submissions must be returned by January 9. Please copy and paste into an e-mail addressed to firstname.lastname@example.org. Please put the words "Quiz submission" in the title.
What car manufacturer did industry veteran Jason Vines join in January?
What Oracle exec did ChevronTexaco hire as its GM of public affairs in January?
What holding company, led by what agency, did Pfizer tap to handle its three leading cardiovascular products in February?
Who did ConAgra hire as its first AOR in February?
What was the average PR base salary in 2003, according to the February 23 PRWeek Salary Survey?
What must-have home-entertainment product did OutCast Communications win the corporate communications business for in March?
Who did Circuit City hire as AOR in April?
Who did NBC hire in April as head of communications in preparation for its merger with Universal?
What was the name of the CD that the Greater Cincinnati Chamber of Commerce commissioned to commemorate the return of 5 billion cicadas in April?
What was the name of the ?reporter? appearing on the VNR for the Department of Health and Human Services that the General Accounting Office ruled was ?covert propaganda? in May?
Which agency did FDA communications head Peter Pitts land at in June?
How many PR firms did Doug Dome say he?d talked to before selling to Hill & Knowlton in June?
How many PR firms did Tyco?s SVP for marketing and communications, Charlie Young, fear the conglomerate may have been using, prompting a review in June?
What three PR firms did Rhode Island tap to entice business to the state in July?
What sportswear corporate communications VP took a week off from his day job to volunteer at the DNC in Boston?
What agency did The Minnesota State Lottery hire as AOR in August?
Who did Toyota Motor North America hire as group VP of corporate communications and general counsel in September?
How much did WPP Group agree to pay for Grey Global in September?
What is the name of Larry Weber?s new agency group, announced in September?
What PR agency appeared on NBC?s The Apprentice in October as the contestants put together a PR plan for Vanilla Mint Crest?
Who did Denny?s tap as its first-ever AOR in October?
What celebrity?s clothing line did Dillard?s hire the Susan Magrino Agency to promote in November?
Who did the US Army promote to be its new chief of public affairs in November?
What ranking did Disney get in the sixth annual Reputation Quotient study by Harris Interactive and the Reputation Institute?
What top-flight publicist was fired by Pat Kingsley in November?
TIEBREAKER: What PR agency will be shortlisted for the most PRWeek Awards?