EPA begins search for agency to handle its Energy Star account

WASHINGTON: The coveted account to handle PR duties for the Environmental Protection Agency's (EPA) Energy Star program is up for review.

WASHINGTON: The coveted account to handle PR duties for the Environmental Protection Agency's (EPA) Energy Star program is up for review.

Hill & Knowlton, which was charged with rebranding the program in 2000, is currently the incumbent AOR.

Terms of the account were not disclosed, but PRWeek in 2000 reported the value of the business as upwards of $35 million.

The EPA is planning to issue an RFP to select agencies in March.

H&K VP Kristina Boehk said it was too soon to confirm whether the agency would pitch again for the business. However, she added, "We have worked for [the EPA] for five years, and we hope to continue to work with them."

Five-year statutory reviews are a routine procedure for federal contracts.

The other agency on the account, PRR, works on the lighting, consumer electronics, and commercial parts of the program. The firm also declined to confirm whether it would repitch.

The EPA is expected to award the account in September. It is currently soliciting technical capability statements from agencies to determine which will be invited to pitch.

The winning agency will provide all marketing and media relations support for Energy Star and related programs, which encourage consumers to reduce pollution in homes and businesses by using energy-efficient technology.

Energy Star helps consumers identify energy-efficient appliances, lighting, heating and cooling systems, and other equipment by bestowing them with the Energy Star logo.

The agency will work with Energy Star's partners, including contractors, businesses, local governments, manufacturers, and academic institutions.

Boehk described the work that H&K has done as a "public education campaign."

Both H&K and PRR are sub-contractors working as part of a consortium of companies under The Cadmus Group, an energy research and consulting firm.

The assignment will run for one year, with four one-year options to extend it.

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