2004 was bound to be an important year in public relations due to the communications and messaging inherent in any presidential election. Given the divisive nature of the 2004 presidential race and the disagreements stemming from the war against Iraq, explaining the candidates' messages became even more important.
But while politics kept a good number of PR and public affairs officials busy, it was an eventful year all-around for the field of public relations.
The tech sector was busy with the continuing emergence of blogs and new communication techniques -- not to mention agency evaluations and numerous personnel moves especially on the corporate side. Food and beverage practices continued to address concerns surrounding the obesity pandemic. Pharma companies had to pull drugs off the market. The VNR industry dealt with a scandal. The movies provided us with two polemics from well-known celebrities. Some agencies launched new practices or shuttered old. Others were acquired by the large holding companies.
Below you will find a sample of PRWeek's and PRWeek.com's coverage of this eventful year in communications. PRWeek 2004 Awards Reuters starts push to keep reporters safe during wars Ex-Navy PAO criticizes Bush camp's comms during war US' Iraq embassy to inherit CPA's massive PR operation DoD defends its media-disclosure practices amid recent criticism Holiday thoughts from military personnel abroad Political and PR war breaks out over 'Fahrenheit 9 11' ?Passion? campaign aims to overcome Christian rifts DES working to improve its image before Election Day FD lands GE Financial job for global PR Excellence Survey reveals clients want creativity, ROI Media-rights groups seek coverage rules for judges Merck mulls future launch strategy amid Vioxx fallout Fleishman opens practice to serve LGBT community LA adds Dowie, two more deals to Fleishman lawsuit Doug Dowie no longer with Fleishman-Hillard TiVo battles misconceptions about new offering for advertisers ANALYSIS Boycotts: For firms facing boycotts, the right response pays off ANALYSIS The NBA: When athletes attack: Does brawl bode well for the NBA? PRWeek and PRWeek.com also debuted some new projects WPP Group scores first-ever PRWeek Who to Watch title PRWeek.com Exclusive: Ten Rising Stars Diversity Roundtable GENERAL MOTORS SPECIAL REPORT: The road to revival