NEW YORK: Medialink Worldwide has sold its research unit, Delahaye, to Swedish PR services company Observer AB for $8 million.
Delahaye will report to Bacon's Information, a division of Observer.
"We saw other elements of [Medialink] offering great potential, and we saw Delahaye offering great potential to its new owners," said Medialink president, chairman, and CEO Larry Moskowitz.
Medialink will use money from the sale to expand the company's position in brand-marketing communications and news distribution.
"We wanted to be able to provide our [core media services] with additional resources and additional focus," noted Moskowitz.
Mark Weiner, CEO of Delahaye, said no changes would be made to staff, management, or locations.
"This is a business that we really have aspired to invest in and grow for a long time," said Joseph Bernardo, president and COO of Bacon's. "High-end measurement and evaluation services are where we think this market is going."