SANTA CLARA, CA: Wireless software developer Good Technology has named the Horn Group its new AOR as it tries to take down the popular BlackBerry.
Good Technology lets users access information, such as e-mail and other data on corporate networks, via wireless devices - much like market leader Research in Motion, which develops BlackBerry technology.
Good is focusing its message on letting customers know that its products will allow them to use any application on any wireless device on any network they choose, instead of having to buy one company's proprietary hardware and software, said PR manager Reena Mukamal.
"Our mantra is about choice," said Mukamal. "[Customers] should be able to use the hardware and software they have."
She added that the decision to go with Horn "came from wanting a partner who could combine smart strategy with creativity and the proven ability to execute. They're going to help take us to our next level of growth."
Dee Anna McPherson, Horn Group principal, said Good has a captivating David and Goliath story to tell.
The company developed partnerships last year with Nokia, Hewlett-Packard, Samsung, and Motorola, all of whom support Good's software on their mobile devices.
Good had worked with OutCast Communications for the past five years.