NEW YORK: Shoe designer Farylrobin Footwear has selected Maletzky Media to help shape the brand into a household name.
The company, which includes designs under both the Farylrobin name, as well as the private label We Who See, has tripled in size since launching in 2002, said Faryl Morse, the company's president and owner.
"We wanted to expand the type of PR we were getting," Morse said. "We want to be in the pages of every fashion magazine."
"[Farylrobin is] growing at a tremendous rate, and it needed someone to manage the amount of media inquiries," said agency president Karyn Maletzky.
"[Morse's] stuff is super-hip ... super-whimsical," added Maletzky. "It's for the girl who loves Jimmy Choos, but can't afford them."
The We Who See label is sold in stores like Delia's, Urban Outfitters, and Hot Topic. The Farylrobin line is sold at around 300 boutiques and department stores nationwide.