BEDMINSTER, NJ and ATLANTA: AT&T has named a new VP of PR and media relations, reversing a decision not to have one person overseeing the function.
Bob Schauer, a 36-year veteran of AT&T and former VP of regional PR, will take on the role, reporting to CEO and chairman David Dorman.
At the end of last year, Connie Weaver, EVP of PR, marketing, and brand, announced she was leaving. The communications department was restructured upon her departure, with different divisions reporting to different people, but not Dorman.
Then Dorman had a change of heart. "[Dorman] recognizes the importance of a direct report's impact on response time, strategic counsel, and development of integrated messaging," said Schauer.
Cingular has also altered its PR team. As part of its acquisition of AT&T Wireless, Cingular has added roughly half of AT&T Wireless' 41-person PR team, increasing its own team from 18 to 38 people.
The other 21 AT&T employees were laid off.
One person not joining is Adele Ambrose, AT&T Wireless' EVP of PR and investor communications.
The larger PR team allows Cingular to be more proactive with strategy and its outreach to national and regional media, simply because it now has more resources at its disposal, said Mark Siegel, executive director of media relations.