Mercury becomes an independent Fleishman-Hillard subsidiary

ST. LOIUS AND NEW YORK: Fleishman-Hillard has moved fellow Omnicom Group agency Mercury Public Affairs (MPA) in-house 14 months after the holding company first acquired the firm.

ST. LOIUS AND NEW YORK: Fleishman-Hillard has moved fellow Omnicom Group agency Mercury Public Affairs (MPA) in-house 14 months after the holding company first acquired the firm.

MPA will continue under its existing name and operate as an independent Fleishman company. Founding principals Kieran Mahoney, Kirill Goncharenko, and Greg Strimple will continue to lead MPA, which joins other Fleishman subsidiaries Allyn & Co., GPC International, and Stratacomm.

"Our view is that they're a great company, and we thought it was a great cultural fit," Goncharenko said. "We have been dating for awhile, and while marriage wasn't inevitable, it was a great fit."

The companies had worked together on several initiatives and pitched to Visa together, he added.

Goncharenko noted that Mercury gave Fleishman added strength in government relations, Republican-issue advertising, and polling, and that Fleishman provided talent, experience, and a global footprint.

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