Burson-Marsteller names US CEO

NEW YORK: Burson-Marsteller announced a raft of worldwide leadership changes last week, including a new US CEO.

NEW YORK: Burson-Marsteller announced a raft of worldwide leadership changes last week, including a new US CEO.

Ken Rietz was appointed vice chairman of the firm, as well as US CEO, a position that has been vacant since the departure of Chet Burchett last year.

All the agency's moves were made internally. Burson CEO Thomas Nides explained, "I'm a big believer in evolution, not revolution."

Carlos Lareau, co-CEO of Europe, will take over Rietz's role as agency COO. Heidi Sinclair, who leads the firm's SAP account, one of its largest pieces of business, will relocate to Spain and assume responsibility for continental Europe as co-CEO of Europe.

Nides selected Richard Mintz, current global affairs practice chairman, to lead the agency's new global business development work. Mintz will maintain his public affairs title, but the practice will be run by Jim Lake in Washington.

"We've got a huge amount of new business pitches we're in the middle of," said Nides. "Frankly, I needed someone of Richard's stature to help me."

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