NEW YORK: Tyco International has anointed Peppercom its lead agency for corporate positioning as the embattled company continues it comms review.
Deborah Brown, a Peppercom partner and senior director, said it will be the firm's largest account, but declined to give an exact figure.
Peppercom's work will tie in with Tyco's ad campaign and tagline, "A vital part of your world."
Peppercom will devote 20-25 people to the account, which will be handled out of the agency's New York, San Francisco, and London offices.
Tyco undertook an audit last summer to review which of its dozens of PR agencies did what for the huge company. David Polk, Tyco?s VP of media relations, said the review was "coming along well," but was not yet complete. He said that the company had so far identified more than 50 agencies working on its behalf.
"We feel that that's too many," he said. Tyco wants to reduce that to "a handful of select agency partners," of which Peppercom will be one.