BW bolsters Asia-Pacific presence with latest accord

SAN FRANCISCO and BANGKOK: As part of the ongoing effort to boost its presence in the Asia- Pacific market, Business Wire has entered a distribution agreement with Thai Business News.

SAN FRANCISCO and BANGKOK: As part of the ongoing effort to boost its presence in the Asia- Pacific market, Business Wire has entered a distribution agreement with Thai Business News.

The information service provides coverage of Thailand's consumer and trade media, as well as its financial sector.

"This is another enhancement of our Asia-Pacific circuits," said Neil Hershberg, Business Wire's VP of global media. "Everybody focuses on India and China. But Thailand is a still a vibrant economy, one not to be ignored in the Asia-Pacific market."

Although Europe remains the top international destination for news releases, Hershberg said demand for the Asia-Pacific region is picking up.

Business Wire also has access to the Asia-Pacific media networks through its agreements with the Associated Press and Agence France-Presse.

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