ATLANTA: Independent firm Duffey Communications, the Southeast's largest, is under new leadership after a management buyout.
Founder Lee Duffey and his wife and business partner, Jenny Duffey, are stepping down from the agency to spend more time traveling and exploring outside interests.
Sherri Fallin, Nichole Taylor, and Arlene Large will own an equal stake in the agency, and will serve as CEO, president, and COO, respectively.
The couple started exploring exit strategies about five years ago, Lee Duffey said. He added that, over the years, he has received offers from countless potential buyers.
But he noted that he wanted to retain the "entrepreneurial spark" that led him to start the agency in 1984.
Fallin said that the agency would continue to focus on consumer marketing, small business services, and community relations.
"You'll see a lot of the same brand, the tone that Lee set," she said.
Taylor, who has a background in multicultural marketing, added that the agency also plans to increase its minority outreach programs.
Lee and Jenny Duffey will continue to provide client and management counsel.
The couple is now planning a humanitarian trip to the Republic of Georgia. A book or screenplay might also be in the future, Lee Duffey said.