Cranium goes with Ketchum after review

SEATTLE: Cranium, maker of such quirky card and board games as Cadoo, Hullabaloo, and Balloon Lagoon, has selected Ketchum as its new US agency.

SEATTLE: Cranium, maker of such quirky card and board games as Cadoo, Hullabaloo, and Balloon Lagoon, has selected Ketchum as its new US agency.

Edelman had held the account previously, working with the game company since its inception in 1998. Edelman participated in the review.

Cranium and Ketchum declined to disclose billings. But sources close to the search said it was a high six-figure account.

Ketchum's San Francisco and Los Angeles offices will manage the account, said Dave Chapman, director of Ketchum West. Ketchum's brand practice will be heavily involved, with help from its media and corporate communications practices.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.