Tracking firms not worried by Yahoo-Google TV service

SAN FRANCISCO: Google made headlines last week by announcing it had joined Yahoo in offering a digital TV search service. But the monitoring industry is not concerned about losing the business of PR and ad agencies.

SAN FRANCISCO: Google made headlines last week by announcing it had joined Yahoo in offering a digital TV search service. But the monitoring industry is not concerned about losing the business of PR and ad agencies.

"We are happy that this is highlighting the industry," said Peter Wengryn, president and CEO of VMS. "It reinforces the value of our business."

Still in its early stages, the product allows users to search local San Francisco stations, as well as national outlets, such as PBS, C-SPAN, C-SPAN 2, and Fox News, said John Piscitello, product manager for Google.

Brent Bamberger, VP of marketing for Multivision, said the service's limited content and self-service model make it an unlikely choice for the PR community.

Sean Morgan, CEO of Critical Mention, said he was not concerned about the product's impact on his business.

"Consumer applications generally don't provide the breadth of content and depth of functionality professionals demand," he said. "You don't see people canceling a Lexis or Factiva subscription because of Google."

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