BOOK REVIEW: 'Assessing' is worthy of consideration

So often in PR, "how-to" and academic-type books tend to either generalize or over-complicate organizational communication, leaving readers turned off by intricate theories, or enriched, but inadequately informed.

So often in PR, "how-to" and academic-type books tend to either generalize or over-complicate organizational communication, leaving readers turned off by intricate theories, or enriched, but inadequately informed.

Neither is the case here. The authors provide a solid basis for understanding the finer points of communications within an organization - along with a practical ability to grasp its huge potential. The book includes various analyses that can be applied in many situations, each complete with sample questions or guidance on the type of information one needs to strengthen communication overall. In fact, the examples used - from a summary of interviews in an industrial environment to a sample report on critical communications experiences - were the book's most valuable parts. This book will challenge current beliefs while making you smarter about identifying, diagnosing, and addressing myriad organizational situations. Title Assessing Organizational Communication Authors Cal Downs, Allyson Adrian Publisher The Guilford Press, (May 2004), 292 pages Reviewed by Gary Grates, VP comms/North America, GM

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