NEW YORK: Saatchi & Saatchi has hired Lynne Collins as VP and director of communications.
Collins will be responsible for all internal and external communications.
"They have a tremendous new management team, and are really excited about the direction they're going in," Collins said. "Saatchi & Saatchi has a wonderful creative reputation, so my task is to generate more visibility for the work and people, which will hopefully lead toward new business," Collins said.
She will report to Mary Baglivo, CEO, and Tony Granger, executive creative director.
"When the C-suite values PR, then you're going to be much more successful as a PR professional," Collins said.
Collins joins Saatchi & Saatchi from Deutsch, where she had been associate director of corporate communications. She has also worked at Tribal DDB Worldwide and FCB Worldwide.