BALTIMORE: A group known for its work in preventing teen pregnancy is launching a Valentine's Day campaign to promote marriage.
Campaign for Our Children will introduce a pilot "Marriage Works" program in Baltimore and Washington, DC, with advertising, educational, and web components.
Rose Communications, which has been working with the group for the past year, is handling local and national media relations.
"We thought that Valentine's Day would be the peak of the campaign because most people are thinking about love and marriage," said president Rosemary Ostmann.
Media kits contain candy hearts with the website URL, and the agency is planning a radio tour for this week.
Campaign for Our Children is also reaching out to non-profit and government groups, collecting "testimonials" on marriage from doctors, social scientists, and politicians.
"It doesn't have to be an enormous campaign to have a grassroots impact," Ostmann said, noting that material will also be available for individual churches and schools that want to participate.
Messages from the campaign will center on both the benefits for children who are raised by both parents as well as the physical, financial, and mental health benefits of marriage.
The group is also seeking to get a share of the federal funding that will be available for marriage programs. The funding will be used to launch the campaign nationwide.
"Right now what we're trying to do is get attention and make an impact," Ostmann said.