NEW YORK: A company that brings US entrepreneurs across the pond to set up shop in the UK has selected a new AOR.
Gavin Anderson & Co. will work with the Global Entrepreneurs Programme, a division of UK Trade and Investment (UKTI), to promote the "Dealmakers" initiative in the US, Asia, and India.
As part of the program, British entrepreneurs recruit businesspeople abroad to start or join a company in the UK. The program also provides professional and government support to help with relocation.
Gavin Anderson will provide media relations for the program, said Montieth Illingworth, MD of the agency's New York office.
"This is an underserved market in the entrepreneurial world," he said, adding that the program looks for early-stage companies that might be ignored by traditional venture capitalists in the US.
He noted that the business model in the UK has less of a "blockbuster mentality," and the government there is more likely to work with smaller businesses to achieve success.
"The culture of venture capital there is a little different," he said. "It's just more nurturing in a way."
But Illingworth emphasized that the program recruits not just companies, but individuals with a patent or an "identifiable intellectual property." It also looks for ideas that work on a global scale, such as stem-cell research and wireless or internet technologies.
"It's not news that the US has a long and deep tradition - particularly in hi-tech - in innovation," he said.