NEW YORK: As Mayor Michael Bloomberg (R-NY) was busy trying to impress the members of the International Olympic Committee (IOC) last week, Rubenstein Associates was busy corralling the media surrounding the much-hyped visit.
A team of a dozen people from the agency gave on-site support for photo-ops and media requests at events across the city, including the opening rally at Rockefeller Center, a gymnastic event at Trump Tower, and a jazz concert at Lincoln Center. The firm also lent off-site support by alerting the media to events and photo-ops, answering questions about the bid, and putting reporters in touch with NYC 2012 representatives.
Rubenstein Associates has led the publicity charge for NYC 2012 since 2000, when the city first began trying in earnest to lure the 2012 Olympic games to the Big Apple.
"Our role has been to help support the NYC 2012 in getting the word out, and the breadth of coverage from local, regional, national, and international media has been strong," said EVP Suzanne Halpin. Referring to the weeklong inspection by IOC members, she said, "What has made this really exciting and a bit of challenge is that it's a multiday event. The challenge for us is to make sure all of our bases are covered and the press is getting what it needs."
New York is the only US city in contention to host the 2012 Summer Games and is vying against eight other cities, including London, Paris, Rio de Janeiro, and Madrid.