DAYTON, OH: LexisNexis is bolstering internal and external communications efforts in the wake of a security breach at recently acquired company Seisint that could have affected personal records of 32,000 individuals.
Mary Dale Walters, VP of global marketing and communications for LexisNexis, said the primary concern was to be the first to speak publicly about the situation in North America following parent company Reed Elsevier's March 9 statement to the London Stock Exchange.
"[We wanted] to get as much out as possible that we could reveal due to the investigation," she said, adding that LexisNexis CEO Kurt Sanford has been made available to talk with the business and consumer media.
Seisint is a provider of information management tools that give access to names, addresses, social security numbers, and driver's license records.
The company addressed employees and provided salespeople with a sample Q&A so they can respond to client inquiries.
The company was also working with its AOR, Creative Response Concepts.