LOS ANGELES: The Hallmark Channel has hired a high-level CBS executive as its new VP of corporate communications.
Nancy Carr, most recently VP of communications at CBS, will handle PR for both the Hallmark Channel and the Hallmark Movie Channel. Based in LA, she reports to Hallmark EVP of programming David Kenin.
"Nancy's the perfect fit for the Hallmark Channel," said Kenin. "Her experience as public relations liaison on events and cause-related marketing projects ... will be invaluable."
In addition to handling "strategic development" and corporate communications, Carr will oversee special events, media and government outreach, internal publications, audience services, diversity outreach, and public affairs.
"I'm doing corporate communications and cable, so it's opening up a new part of the industry that's fascinating for me," said Carr.