CHICAGO: Bacon's Information has decided not to renew a licensing agreement with PR software manufacturer Vocus, which had used its media information data. The agreement was the only existing one following Bacon's acquisition of Media Map.
"It was a valuable relationship to both of us," said Michael Buxbaum, SVP of strategic development for Bacon's. "We just made a strategic decision to control all of our media data and provide that directly to clients versus through a third party."
The current agreement will expire in May 2006, Buxbaum said. However, Vocus will still be able to provide Bacon's content to its clients until 2007.
"There's really no impact on our clients [as of now]," said Rick Rudman, president and CEO of Vocus. He added that Vocus works with various content providers, including Thomson, Bulldog Reporter, and PR Newswire.