SAN MATEO, CA: Rich Moore and Lisa Kelaita, two Silicon Valley stalwarts, are teaming up to launch a new boutique agency.
New Venture Communications will provide hands-on senior expertise for young technology companies, private equity and venture capital firms, and professional services firms.
Over the last several years, the agency landscape has changed dramatically, said Moore. Some agencies disappeared, while others were acquired. Some smaller firms have grown, while others are still struggling.
"So we saw an opportunity to take our seniority and work with technology companies that are young, but not necessarily startups," added Moore, a co-founder of tech agency Copithorne & Bellows. "And we also want to work with the businesses that are helping those young companies grow.
The agency's emphasis will be on the deep senior expertise Moore and Kelaita bring.
Most recently, Moore served a short stint as president of Edelman's global tech practice. Before that he worked for venture capital firm Battery Ventures. And prior to helping launch Copithorne & Bellows, Moore worked at Miller Communications.
Previously, Kelaita was president and CEO of VCPR, which she started five years ago. That firm is being morphed into the new agency. Kelaita has also worked for Weber Shandwick, Hill & Knowlton, Neale-May & Partners, and Miller Communications.
The new agency already has seven clients, and four full-time employees
Kelaita said she and Moore met a year ago, and with their similar interest in working hands-on with small tech companies, it made sense to work together.
"What we really enjoy is getting involved with the executives at these smaller companies, and helping them tell their story," said Moore.