FT. LAUDERDALE, FL: The Meridian Group has been named AOR for Palace Resorts, a family of all-inclusive properties in Cancun and the Riviera Maya.
Palace Resorts will spend $3 million in total for marketing, but the agency billings are undisclosed.
Jim Monastra, GM of The Meridian Group's Florida division, will lead the 12-person account team.
Meridian's Florida office will handle the account's media and creative planning and development, while the New York office will handle PR.
Monastra said he did not know how many firms were involved in the competitive pitch.
In addition to promoting Palace Resorts' six current properties, the agency will coordinate the launch of several new destinations in Cancun, Playa Carman, and other locations.
"We'll be doing a lot of product placement, and print and broadcast PR," Monastra said.
The agency will seek to tie the resorts into TV shows like NBC's Fear Factor.