SAN FRANCISCO: As Cathay Pacific Airways brings its North American headquarters back to San Francisco, the airline plans to reach out to the local businesses and Asian communities.
After 15 years in Los Angeles, Hong Kong's largest airline decided to come back to the Bay Area because of the stronger cultural connection, said communications manager Britt Dionne, who joined the company with its arrival in San Francisco.
Dionne, who will oversee communications in North America, came from branding firm Landor Associates, where she held a similar position.
"San Francisco and Hong Kong both have very rich and diverse Asian communities," Dionne said. "This is a really important market to us, and we want to make our presence known."
Beyond outreach to local businesses and Asian communities, the airline will also communicate how it puts a premium on service.
Many airlines are cutting services to save money, but that decision is hurting their reputations as well as customer relations, Dionne noted.
"This is an area where the industry really needs to reassess what it's doing," she said. "Service is our number one priority."