SAN FRANCISCO: Text 100 CEO Aedhmar Hynes is relocating from San Francisco to New York to better reach international offices, as well as take a more active role in the industry.
Hynes will move in June, and said that her decision will not affect other agency executives or business.
"I run a business with 26 offices," said Hynes. "I could do this job from any of our offices. But as we are driving a global proposition, I wanted to be in an office that would make my travel schedule more manageable."
Hynes said Text 100 does not have a global headquarters, so her move will not have an impact on how the agency is run. She pointed out that human resources is run out of Sydney, the agency's financial team works out of New York, while North American leadership is based in San Francisco.
Hynes says she is reaching out to clients and colleagues so they don't misread her move as abandoning the tech-centric Bay Area.
"That's the last thing I want anyone to think," she added.
Being in New York will also allow Hynes to become more involved in the PR industry, as many organizations, such as the Arthur Page Society, are based in New York.
"We want to take a more active role in driving the industry," said Hynes. "It's critically important to be an active participant."