Rob Cronin leaves OutCast after only six months

NEW YORK: Rob Cronin has left OutCast Communications just six months after joining the agency as a partner to run its New York office.

NEW YORK: Rob Cronin has left OutCast Communications just six months after joining the agency as a partner to run its New York office.

OutCast opened the office in October to manage its EMC account. EMC named OutCast its US AOR in July.

Partner Caryn Marooney confirmed that Cronin had left, but declined to discuss the circumstances. Marooney called the parting amicable, as did Cronin, who also declined to discuss why he left. He said he is exploring other opportunities.

EVP Julie Kehoe, who rejoined OutCast earlier this year, will run the New York office. Kehoe was previously a VP at OutCast. Between her stints at the agency, she ran her own consulting firm. Marooney and Kehoe will manage the EMC account.

Cronin joined OutCast from Weber Shandwick, where he was an SVP and oversaw the New York technology practice.

Cronin was the first new partner at the San Francisco-based tech firm since it opened its doors in 1997. The New York office is the agency's second office.

As the agency has grown, its success at building a senior bench has been mixed. While OutCast now has a senior team of eight people, it has struggled to hang onto other VPs.

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