ALVISO, CA: TiVo has named David Shane corporate communications director, overseeing all external communications.
Shane joins after a number of recent communication departures. Senior PR manager Kathryn Kelly left in February, and VP of marketing Susan Cashen left in October.
Shane said he wants to focus on building the team internally, which currently consists of him and one other person.
"TiVo has tremendous brand recognition, and the executive management team places a high value on PR and its impact," said Shane, who reports to CMO Matt Wisk. "We'll focus on both corporate issues, as well as on building high-visibility consumer programs to attract subscribers."
Shane declined to comment on an agency search the company began in February, but did add that SutherlandGold Communications and OutCast Communications, TiVo's consumer and corporate firms, respectively, continue to do a strong job.
Before joining TiVo, Shane ran his own consulting firm. He has also held various communications roles with Comcast.