Edelman gains vice chairman, loses chief media officer

NEW YORK: Edelman has hired Michel Ogrizek as vice chairman, while the firm's chief media officer has left his position.

NEW YORK: Edelman has hired Michel Ogrizek as vice chairman, while the firm's chief media officer has left his position.

Formerly head of communications for the World Economic Forum, Ogrizek will lead Edelman's corporate practice, and oversee First&42nd, the firm's management consulting unit.

The agency has not had a corporate leader for more than a year.

Ogrizek is returning to Edelman, having previously served as president for European operations from 1995 to 1997.

Ogrizek says he plans to focus not only on strategy, but on developing actionable corporate programs for clients. "The key is to turn the advice, intellectual capital, and strategy into something that can be used by clients," he says. "If you are an agency and you can't do that, you are out of the game."

In a separate move, Peter Himler has left his position as EVP and chief media officer. He will now serve as a full-time senior media consultant to the agency, according to Derek Creevey, SVP and director of marketing.

Himler said he decided to move on because the operational requirements did not give him the opportunity to be as involved in media strategy. "[This agreement] allows me to do what I enjoy doing most, which is media strategy and counseling while being able to do some stuff on my own," he said.

Creevey said Alix Salyers and Jeff Leshay, EVPs based in the Chicago office, will now head Edelman's media services group.

Himler joined Edelman in September 2004 from Burson-Marsteller, where he was an EVP and MD of strategic and corporate media team.

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