I was hoping for great things from Media Monoliths.
What reporter wouldn't want to read about operations like CNN, The Wall Street Journal, and The New York Times?
There's also a smattering of foreign publications that piqued my interest. I wanted to learn more about them than what I'd heard in my world journalism class in college. (I don't think El Pais even existed then, come to think of it, starting as it did in May 1976.)
What I got out of this book, however, was something less than I expected. True, the author discusses 20 major media outlets, but the look he gives is largely the one supplied by the companies' PR people and senior executives. Views of these organizations from outside are few and far between.
Hence there's little depth here, and no discussion with critics of whether moves to modernize some of these operations are working. Maybe if I were back in school this would be a good primer on the media. These days, I want to know more.
Title Media Monoliths
Author Mark Tungate
Publisher Kogan Page (July 2004), 249 pages
Reviewed by John N. Frank