Enormous breakfast is huge news for BK

Burger King's new Enormous Omelet Sandwich fired up the media, which focused on its huge calories and fat content.

Burger King's new Enormous Omelet Sandwich fired up the media, which focused on its huge calories and fat content.

BK spokespeople responded that it also offers healthier menu items and that the sandwich is really meant for active customers, mainly young men, who want a more filling breakfast. Despite its frequent description as the poster sandwich for poor nutrition, reports speculated that the sandwich could be a hit, noting the success of massive burgers at Carl's Jr. and Hardee's.

Most frequent messages

1. The new Enormous Omelet Sandwich carries 730 calories and 47 grams of fat

2. Burger King also offers healthier items on its menu

3. Burger King developed the sandwich in response to consumer demand

4. The Enormous Omelet Sandwich has more fat and calories than a Whopper

5. The Enormous Omelet is for customers looking for a hearty breakfast

Based on 39 US print newspaper and internet stories appearing March 28-31, 2005

Evaluation and analysis by CARMA International

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