2005 Agency Business Report:<strong>Gavin Anderson & Co.</strong>

Owned by Omnicom (part of Diversified Agency Services group)

Owned by Omnicom (part of Diversified Agency Services group)

Robert Mead, CEO

Number of offices: 13 globally, two in the US - New York and Washington, DC. The latter operates as Chlopak, Leonard, Schechter & Associates.

Staff numbers: 59 in the US, 180 worldwide.

Senior hires: Montieth Illingworth, managing director, formerly EVP at Ruder Finn; Shannon Hunt rejoined after taking a year-and-a-half off to work in the cabinet of Tennessee Governor Phil Bredesen, now managing director for global marketing and SVP in the Washington office.

What senior staff have departed the firm? Two directors in New York, Lynne Burns and Samantha Taylor.

What region is growing? US growth is driven by corporate communications, bankruptcy and restructuring, crisis communications and issues management and public affairs work. Another source of business in the region comes from European and Asian companies who want to raise their profile in the US. In London and Asia the firm is garnering growth from transaction work and crisis counseling, amongst other areas. London and Australia are also experiencing growth in the energy sector.

Number of practice areas: Three core areas - corporate communications, financial communications, public affairs. Industry sectors include financial services, capital goods, energy, property, transportation, professional services, healthcare, real estate, telecom, media, IT, auto and consumer products.

Key account wins: In New York, wins include GOL (a Brazilian airline), VP Records, and United Kingdom Trade & Investment. Wins for CLS include the Annuities Coalition (also known as Americans for Secure Retirement), and Monsanto.

Key account losses: One key client, unnamed. Also a number of project-based accounts concluded in 2004t

Accounts expanded into new markets: PricewaterhouseCoopers, Sovereign Asset Management and SES, a worldwide satellite provider.

Outlook: CEO Bob Feldman cites positive growth in consumer, healthcare and technology as a key factor in its "reasonable growth" in 2004, as well as increased opportunities to work with clients on a multi-country basis. The firm's ownership officially changed from Grey Global Group to WPP this year, which offers potential opportunities for GCI to look at its growth strategy. Feldman notes that clients are receptive to programs embedded with good business analysis and metrics, the development of which has been a major focus for the agency.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in