2005 Agency Business Report: Ruder Finn

Kathy Bloomgarden, co-CEO

2004 revenue: $74,459,000

2003 revenue: $68,261,000

Up 9%

Number of offices: Five in the US, 14 globally

Staff numbers: 646 in 2004, up from 512 in 2003

Staff turnover: Less than 5 %

Senior hires: Jack McCauley, SVP, David Langston, SVP, Eliot Hoff, VP

Senior departures: Robert Dowling, EVP, James Williams, managing director LA.

What regions are growing? Asia, UK, France and Southern California

Number of practice areas: 10

Area phased out in the past year: Investors relations

What areas were strong? Healthcare, marketing and online/interactive.

Key account wins: Sony Electronics, Ford, Air France, General Mills El-Al

Key account losses: Tylenol, Four Seasons

Accounts expanded into new markets: Novartis

Proportion of clients on a retainer: Approximately 30%

Has this changed over the past year? Yes, increased by 10%

Financial performance: Revenues met expectations, growth exceeded them.

Outlook: Growth was strong at the second largest independent firm, particularly in the corporate practice and in healthcare. The firm's low turnover, at 5% across the board, is a testament to the agency's work environment and philosophy, according to CEO Kathy Bloomgarden. She adds that the firm has created research reports on areas like blogging and CEO success stories that have proved successful tools for clients. The firm is currently building out its Washington, DC, presence in order to amplify its government affairs work.

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