2005 Agency Business Report: Rogers & Associates

Ron Rogers, CEO

2004 revenue: $10,655,003

2003 revenue: $10,105,143

Up 5%

Offices: One: Los Angeles.

Staff: 75 employees, approximately the same as last year. Turnover not reported.

Senior hires: Two: an EVP - chief strategy officer, and an SVP. Names not disclosed.

Senior departures: One unnamed SVP.

Practice areas: Specialties include consumer; corporate communications; public affairs; crisis communications; and social education/marketing.

Key wins: Anthem Insurance Companies; Cesar Chavez Foundation; Department of Health Services, Tobacco Control Section; Rand; Yokohama Tire Corporation

Key losses: Rogers states it did not lose any key accounts in 2004.

Clients on a retainer basis: 10%

Financial performance: Revenues grew by 5%, which did not meet expectations for 2004.

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