GolinHarris: Agency Business Report 2005

Owned by Interpublic Group (part of Constituency Management Group)

Owned by Interpublic Group (part of Constituency Management Group)

Fred Cook, CEO

Number of offices: 12 in the US, 30 worldwide.

Staff numbers: Golin has 460 employees worldwide, up 15% over 2003

Senior hires: Eric Lochner, EVP and director of operations, Southeast region; Alana Davis, SVP, Washington, DC; Samantha Sackin, SVP, Los Angeles; Rosabel Tao, SVP, corporate communications, California; Craig Wood, SVP, Chicago

Senior departures: Rich Jernstedt, chairman; Lisa Zwick, SVP and MD; Chris Shardlow, MD, Miami

New offices: In the US Golin opened offices in Orange County and in Baltimore. Globally, offices opened in Beijing, Brussels, Dubai, Guangzhou, and Paris.

Mergers and acquisitions: While not quite an acquisition, The Benjamin Group in Orange County, an Interpublic-owned firm, rebranded as Golin

Number of practice areas: Five key areas: Marketing/brandingl corporate/employee communications, public affairs, healthcare, technology

Which are strong? Golin has seen steady growth in its marketing and corporate communications practices, and is investing in two areas, Change and Insidedge. Change is a full-service practice specializing in corporate citizenship, social marketing and cause branding, Insidedge is team of specialists in management consulting and research.

Key account wins: Capital One, Dress Barn, FAA, Jenny Craig, NASA, Sony Ericsson, State Farm, Vivendi Universal

Key account losses: Lowe's, Lysol and Visa

Accounts expanded: Golin's largest clients increased revenue by 22.5% over 2003, including Coors, Dole, Mattel, McDonald's, Nestle, Owens Corning, PacifiCare, State Farm

Proportion of clients on a retainer: On average, 20%.

Financial performance: In 2004 Golin experienced flat top-line growth and significant bottom-line growth. New business momentum also improved, and continues in Q1 of 2005.

Outlook: With a relaunch of its brand in 2004, the firm was committed to both a commercial and psychological turnaround. "We didn't grow enormously last year because at the beginning of the year Visa switched agencies," says Fred Cook, who became the firm's CEO in late 2003. But Golin did see growth in its two key practices, Change, focusing on corporate citizenship and social marketing, and Insideedge, offering employee communications consulting.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in