2005 Agency Business Report: French/West/Vaughan

Rick French, CEO

2004 revenue: $8,745,696

2003 revenue: $7,965,885

Up 10%

Offices: Two: Raleigh, NC and New York.

Staff: 84, up from 80 in 2003. Turnover is at 14%

Senior hires: Four at VP level or above: Sean Graham, VP healthcare; Joanna Cumberland, president, New York office; Willis Price, VP integrated account planning; Don Thorup, VP business development.

Senior departures: David Middleton left as agency CMO to run for US Congress.

Regional performance: The Raleigh HQ office is growing steadily, while the NYC office is rapidly expanding.

Mergers and acquisitions: FWV acquired the J.B. Cumberland Group and merged it with its New York office to form FWV-Cumberland, a subsidiary of French/West/Vaughan.

Practice areas: 10 in total.

Practice performance: Consumer marketing and healthcare were strong; technology was weak.

Key wins: Coca-Cola for its Nestea Cool brand; Diageo for its Bulleit Bourbon brand; VF Corporation as AOR; US Navy for its "Person in Me"campaign; Berkshire Hathaway for its Justin Boots brand; SunTrust Bank.

Key losses: ConAgra SnackFoods, which consolidated its brand work with Ketchum following an internal marketing shake-up.

Clients on retainer basis: 95%

Financial performance: Revenue growth was in-line with expectations. The agency had both top- and bottom-line growth, which met expectations.

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