Rick French, CEO
2004 revenue: $8,745,696
2003 revenue: $7,965,885
Offices: Two: Raleigh, NC and New York.
Staff: 84, up from 80 in 2003. Turnover is at 14%
Senior hires: Four at VP level or above: Sean Graham, VP healthcare; Joanna Cumberland, president, New York office; Willis Price, VP integrated account planning; Don Thorup, VP business development.
Senior departures: David Middleton left as agency CMO to run for US Congress.
Regional performance: The Raleigh HQ office is growing steadily, while the NYC office is rapidly expanding.
Mergers and acquisitions: FWV acquired the J.B. Cumberland Group and merged it with its New York office to form FWV-Cumberland, a subsidiary of French/West/Vaughan.
Practice areas: 10 in total.
Practice performance: Consumer marketing and healthcare were strong; technology was weak.
Key wins: Coca-Cola for its Nestea Cool brand; Diageo for its Bulleit Bourbon brand; VF Corporation as AOR; US Navy for its "Person in Me"campaign; Berkshire Hathaway for its Justin Boots brand; SunTrust Bank.
Key losses: ConAgra SnackFoods, which consolidated its brand work with Ketchum following an internal marketing shake-up.
Clients on retainer basis: 95%
Financial performance: Revenue growth was in-line with expectations. The agency had both top- and bottom-line growth, which met expectations.