2005 Agency Business Report: Campbell & Co.

David Scheinberg, CEO

2004 revenue: $20,640,581

2003 revenue: $22,079,489

Down 7%

Offices: Two: Dearborn, MI (Campbell & Co.); Torrance, CA (PCG - Pacific Communications Group). Two staffers located in home offices in North Carolina, one in Rochester, NY.

Staff: 143, down from 150 at the beginning of 2004. Turnover was at 10.65%.

Senior hires: None at VP level or above.

Senior departures: None.

Regional performance: The Southeast (Carolina region) as still an area of growth. Business in California - specifically Volvo - is growing.

Practice areas: PR, marketing, event management, market research, creative services, training programs, quality process management, sports marketing, niche vehicle marketing, and press materials.

Which are new? Training (this is outside of media/speaker training, which the agency also does), market research, and press materials. Campbell & Co. also expanded its client IT offering to include such services as online registrations, websites, and interactive press materials.

Practice performance: Strong areas continue to be PR, event marketing, creative, and niche vehicle marketing. The agency states it could be better at product marketing outside of cars, and adds that market research and training may have been weak in the past, but it has addressed those in the past six months.

Key wins: Ford Year of the Car grassroots PR tour; Volvo dealer communications / training programs; Rolls Royce consumer drive event; Detroit International Wine Experience festival; Wally Parks NHRA Motorsports Museum.

Key losses: Campbell & Co reports no major losses.

Clients on a retainer basis: Very few.

Financial performance: Revenue was "almost spot-on" for 2004. That number is slightly below 2003's figure, as the Ford Centennial celebration was a one-off major project. The year started slow, but the agency reports an "excellent" second half of 2004.

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