Brodeur Partners: Agency Business Report 2005

Parent company: Omnicom (part of Diversified Agency Services division)

Parent company: Omnicom (part of Diversified Agency Services division)

Andrea Coville, CEO

Number of offices: 6 in the US (including Beaupre & Co.); Globally, 80, through the newly formed Brodeur/Pleon Worldwide Network.

New offices: Brodeur increased global footprint through the formation of the Brodeur/Pleon Worldwide Network.

Senior hires: Heidi Yeranossian, SVP, consumer and healthcare in New York; Leslie Tullio, VP in Washington, DC; Tom Smith, VP of research in Boston.

Senior departures: Jan Lawlor, who had been with Brodeur for many years, left for a marketing position at The Jimmy Fund.

What region is growing? The US and EMEA are showing the best market growth and business performance. The economies of these countries have either stabilized or are experiencing slow to modest growth. Revenue and new business wins are up but the sales cycles remain slow. Evidence of potential strong growth ahead for Asia Pacific, particularly in China and India. Growth in the Latin America is primarily at the local and country level.

Have you made any acquisitions in the past year, or merged with another agency? In October, Brodeur merged its five European offices with European Communications Consultants which created an agency with more than 600 employees in nine key European markets, under the new brand, Pleon.

Number of practice areas: Four: consumer, technology, financial services and healthcare

What areas were particularly strong? Which were weak? Consumer and financial services had major wins, and opportunities in healthcare increased. Technology overall remains active, with enterprise software having stabilized and is showing strength in areas like wireless and security.

Distribution of accounts across practice areas: About two-thirds is b-to-b, weighted toward technology, and the balance in consumer.

Key account wins: HNS, Wells Fargo, Stratus.

Key account losses: BEA ended its relationship with Brodeur as part of a reduction in marketing costs

Accounts expanded into new markets: Research In Motion, Corning, IBM, and Toshiba America Consumer Products expanded in the US; Avnet, HNS, and Overland Storage expanded globally.

Dormant clients that started to spend again: Primarion.

Proportion of clients on a retainer: The vast majority

Outlook: Brodeur increased its global presence by merging five European offices with European Communications Consultants. BEA ended its relationship with the firm due to a reduction in marketing costs, but work increased with such clients as IBM, Corning, and Toshiba America Consumer Products. Avnet and Overland Storage accounts expanded globally, while key account wins included Stratus, HNS, and Wells Fargo.

 

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