2005 Agency Business Report: <strong>Publicis Dialog</strong>

Owned by Publicis Groupe (part of Publicis USA)

Owned by Publicis Groupe (part of Publicis USA)

Susan Gianinno, CEO Publicis USA

Number of offices: Five - New York, Seattle, Dallas, Southern California, San Francisco. 30 worldwide.

Staff numbers: 163

Percentage of turnover: 10.6%

Senior hires: Colleen Fahey, EVP, director of strategic planning, Seattle, previously with Frankel, a Publicis Groupe agency; Wiley Brooks, VP, group management director, Seattle; Catherine Sullivan, VP, management supervisor, New York, from Gibbs & Soell.

Senior departures: Lucy Siegel, EVP, group management director, New York

Office closures: Chicago

What region is growing? Seattle

Number of practice areas: 11 - consumer marketing PR, corporate communications, technology, food & beverage, healthcare, cause marketing, kitchen products, community relations, telecommunications, health & beauty, travel & hospitality

Which are new? Kitchen products.

Which ones are part of the core strategy of the agency? Consumer marketing PR

What areas were strong? Noticeable growth in tTechnology, food/nutrition, healthcare, consumer marketing PR (with emphasis on women)

Distribution of accounts across practice areas: New York: equal split between corporate communications, consumer products, technology. Seattle: branded foods, 32%; commodity foods, 30%; healthcare marketing, 21%; kitchen products, 8%; cause marketing, 9%.

Key account wins: Zales Diamond Stores, Qualisoy, Sanofi-Synthelabo Oncology, FoodSaver, Cellular One, CitiFinancial Mortgage Company

Key account losses: Publicis Dialog reports no key accounts were lost

Accounts expanded into new markets: Coldwell Banker; Allied Domecq (all North American brands).

Proportion of clients on a retainer: 49%

Financial performance: Revenues exceeded expectations. Publicis Dialog grew its top and bottom line, also above expectations.

Outlook: Publicis Dialog lives and breathes by its "holistic communications" identity, and it's a believable positioning given the relationship with other disciplines it has within Dialog and with other Publicis agencies. The retail space is particularly of interest to the agency in 2005, and New York CEO Debbie Yount says the focus is on "the last three feet." She adds that the holistic communications model has "come of age for the agency, it's the core of who we are," and presentations to some of the world's largest companies backs her claim up.

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