2005 Agency Business Report: <strong>Ogilvy Public Relations Worldwide</strong>

Owned by WPP Group

Owned by WPP Group

Marcia Silverman, CEO

Number of offices: 10 in the US, 63 worldwide

Staff numbers and turnover: Not supplied

Senior hires: Include Chris Atkins, MD, corporate practice head; Kate Cronin, MD, co-head, healthcare practice; Sandra Saias, EVP, Chicago; Mindy Tucker Fletcher, SVP, Sacramento.

Senior departures: Pam Jenkins, Clay Hausmann, both MDs

New offices: Princeton, NJ (FKH)

What region is growing? The US has had significant revenue growth in 2004, and Asia-Pacific continues to be strong.

Mergers and acquisitions: SPN Granat and Ogilvy Public Relations Worldwide launched SPN Ogilvy Public Relations Worldwide in Moscow and Saint Petersburg

Number of practice areas: Seven - consumer marketing, healthcare, public affairs, social marketing, corporate, technology, entertainment

Which are new? Social marketing was officially launched in May, 2004.

What areas were strong? Corporate and consumer marketing had the greatest growth.

Distribution of accounts across practice areas: There is a fair balance among most of the practices, and a significant number of clients work with more than one practice area.

Key account wins: Include Bausch & Lomb; Black & Decker Chiron; DHL; LG (AOR); Pfizer pain franchise (led holding-company centralization); Slim Fast; Sunglass Hut Telefonica; Zimmer

Key account losses: Nortel; Quiznos

Accounts expanded into new markets: Includes Unilever, Invest in France, Hudson Highland and Cendant.

Proportion of clients on a retainer: About 5%

Financial performance: Ogilvy states 2004 was a very good year, and exceeded financial expectations.

Outlook: Marcia Silverman, CEO, characterizes 2004 as "the year this place was becoming a new agency, and I believe we've really succeeded." She says that beyond meeting its financial expectations, Ogilvy really began to win the kind of brand-name accounts the firm was shooting for. Even more importantly, she says, the agency was able to recruit the sort of top-tier talent it needs. Goals for 2005 include to solidify the firm's reputation as a global agency, and to continue working more closely with sister agencies OgilvyOne and Ogilvy & Mather.

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