Owned by Interpublic Group (part of Constituency Management Group)
Michael Kempner, CEO
2004 revenues: $39,267,129
Number of offices: Seven, in the US only
Staff numbers: 165; up 12%
Percentage of turnover: 11%
Senior hires: Bob Silver, SVP/GM Seattle office; Kurt Genden, SVP - consumer; Lauren Selikoff, director; Seth Rosenstein, CFO
Senior departures: Rosanne Marks, SVP, Seattle; Jim Groeneveld, CFO
Mergers and acquisitions: Acquired The Silver Company in Seattle.
Number of practice areas: Four - consumer marketing, corporate communications, public affairs, healthcare.
Which areas are new? Blog 360, MediaMixx
What areas were weak? Investor relations, but picking up significantly.
Key account wins: Include Roche Pharmaceuticals, GiftCertificates.com, FreshDirect, Capital One, Los Angeles Community Colleges, Phillips Foods.
Key account losses: MWW states no key accounts were lost.
Proportion of clients on a retainer? Approximately 65%
Did revenues meet expectations? Exceeded them.
Did you experience top-line or bottom-line growth? Both - and exceeded expectations.
Outlook: Two highlights in 2004 included the creation of the firm's proprietary measurement tool and model, and the establishment and expansion of its MediaMixx radio promotion business. According to President and CEO Michael Kempner, "The launch of that practice and its growth was one of the hallmarks of our work in 2004." Looking forward, Kempner said, "The first quarter of 2005 is among the strongest in the company's history, and if this any indication, we anticipate an extraordinary year."
