MWW Group: Agency Business Report 2005

Owned by Interpublic Group (part of Constituency Management Group)

Owned by Interpublic Group (part of Constituency Management Group)

Michael Kempner, CEO

2004 revenues: $39,267,129

Number of offices: Seven, in the US only

Staff numbers: 165; up 12%

Percentage of turnover: 11%

Senior hires: Bob Silver, SVP/GM Seattle office; Kurt Genden, SVP - consumer; Lauren Selikoff, director; Seth Rosenstein, CFO

Senior departures: Rosanne Marks, SVP, Seattle; Jim Groeneveld, CFO

Mergers and acquisitions: Acquired The Silver Company in Seattle.

Number of practice areas: Four - consumer marketing, corporate communications, public affairs, healthcare.

Which areas are new? Blog 360, MediaMixx

What areas were weak? Investor relations, but picking up significantly.

Key account wins: Include Roche Pharmaceuticals, GiftCertificates.com, FreshDirect, Capital One, Los Angeles Community Colleges, Phillips Foods.

Key account losses: MWW states no key accounts were lost.

Proportion of clients on a retainer? Approximately 65%

Did revenues meet expectations? Exceeded them.

Did you experience top-line or bottom-line growth? Both - and exceeded expectations.

Outlook: Two highlights in 2004 included the creation of the firm's proprietary measurement tool and model, and the establishment and expansion of its MediaMixx radio promotion business. According to President and CEO Michael Kempner, "The launch of that practice and its growth was one of the hallmarks of our work in 2004." Looking forward, Kempner said, "The first quarter of 2005 is among the strongest in the company's history, and if this any indication, we anticipate an extraordinary year."

 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in