Independently owned; revenue figures not supplied
Marina Maher, CEO
Number of offices: One, New York. As member of Worldcom Group, part of a network of more than 100 offices worldwide.
Number of employees: 59
Staff turnover: 27%.
Senior hires: Include Megan Svensen, EVP of healthcare; Julie Schumacher, SVP of food & beverage; Julie Kofman, VP of lifestyle trends.
Senior departures: Joseph Panetta, SVP, to Swatch; Trenesa Danuser to Estee Lauder; Sharon Robustelli to the WNBA,
Number of practice areas: Two - consumer and healthcare.
Which are new? Both established, but within consumer, MMC started a food & beverage practice.
What areas were strong? Healthcare was particularly strong.
Distribution of accounts across practice areas: Approximately 60% consumer and 40% healthcare.
Key account wins: On healthcare side, four Pfizer brands - Relpax, Depo Provera, Detrol LA, and Oporia. On the consumer side, MMC won Swarovski and Weight Watchers for its food licensees.
Key account losses: MMC states no accounts were lost in 2004
Accounts expanded into new markets: Depo Provera expanded into Western Europe through the Worldcom network.
Proportion of clients on a retainer: All MMC's clients are on an annual, contractual basis.
Financial performance: Revenues exceeded expectations. MMC grew top line nearly 30% in 2004. Bottom line grew as well, however less aggressively due to investment in hiring and infrastructure.
Outlook: Keen to capitalize on the increasing synergies between healthcare and consumer marketing, MMC hired top-level talent with healthcare expertise to complement its consumer-branding heritage. In addition, the firm launched its food and beverage practice. MMC has also invested heavily in a media relations department, touting its ability to do so as a function of its independence. "We're nimble and large enough to have the resources to be able to provide the broad range of services that clients want," says Marina Maher.